As lead designer, I want to build intrigue, to make people feel the suspense and enjoyment that I feel when I make something. However, I want the meaning in every little thing to be hidden. Likewise, I want it to confuse people. I want them to learn the purpose with each page turn. Every glance should be different. I want my art to be perceived differently by every person. Not only that, but I want it enjoyed at face value and at a deeper level. I want it to be seen. I want to be seen.

I am determined, authentic, and I am compassionate. This brand will be courageous, ambitious, and practical. I’d also like to maintain an easy-going atmosphere. I find it very disheartening to come across the prevalent occurrence of businesses with an “I am superior to you” mindset. Every person has to begin their journey somewhere. This applies to everything. I am not a judgmental person, and I care about what I do. I’m not going to put unneeded expectations on myself or others.